Yes, You Can Sell on Social Media

by Alice Heiman on January 7, 2012

What you can’t do is spam. Kipp Bodnar wrote a great article on Social Media B2B called 5 Ridiculous B2B Social Media Marketing Myths.

Business owners need to learn to use social media. If they are just starting now they are coming late to the game. Social media is part of sales and marketing now and it is not going away. Here’s the link to the complete article.

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Cash from Compassion

by Alice Heiman on January 5, 2012

From new clients to news coverage, it’s a no-brainer that being involved with your community is a great way to boost small business growth.  But what’s the best way to give back – and make sure everybody wins?

http://www.littlepinkbook.com/little-pink-book/business/cash-from-compassion

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5 Reasons to Keep Prospecting in December

December 18, 2011

December is a great time of year to prospect. Most business owners and salespeople believe that trying to reach prospects at year-end is pointless and instead spend time getting organized for the coming year. In doing this, they miss out on one of the best times of the year to reach decision makers live.

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How to Get Followers on Your LinkedIn Company Page

November 29, 2011

(In an earlier post, I discussed whether or not you should be on LinkedIn. If you’re new to LinkedIn, you’ll want to read that article first to learn how to build a strong network.) There is lots of talk about the new LinkedIn company pages. For some it is just another place on the internet [...]

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Where Did I Get This Business Card?

November 8, 2011

Here I sit, the queen of follow up, writing a post about follow up because the past few weeks I have failed miserably at it.  Everyone blocks time on their calendar to attend an event, whether it be a trade show, conference or a professional organization’s networking event. But rarely do they schedule time to [...]

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Is a Business Male or Female?

November 2, 2011

Why do I keep writing about Facebook, I am not a Facebook expert.  Yet I use Facebook daily for business as part of my marketing strategy.  I do believe that small businesses can generate interest and find new clients via social media and for some of you Facebook is where your target audience hangs out [...]

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Should I Be on LinkedIn?

October 24, 2011

When people ask me if they should be on LinkedIn I always ask, “Is anyone you do business with or want to do business with on LinkedIn?”  If the answer is yes, then you need to be on LinkedIn. LinkedIn is a very powerful tool when used correctly.  But just “being” on LinkedIn is not [...]

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Five Rules for Building Strong Connections

October 17, 2011

This article is published in this month’s Start Up, a special edition of Entrepreneur Magazine from my interview with Katie Rossomano. It’s available at your  local bookstore or online. Most entrepreneurs know networking is important, but they may not realize just how crucial it is to the success of their new venture. “Building a network helps entrepreneurs [...]

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Social Business???

September 28, 2011

I just finished reading Gerhard Gschwandtner’s 9/21 blog post,  Social Media Is Getting Tired…Social Business Is the New Frontier . I can really relate to the term Social Business.  I agree with Gerhard that social media is looked at as a waste of time and in many instances it can be.  However, for salespeople being present and interacting on social [...]

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How Can I Get Business From My Volunteer Efforts?

September 20, 2011

This is a controversial topic. When you are volunteering, it should be from the heart and because you want to help your community. That said, I have met many wonderful people through my volunteer efforts over the years and some of them have become my clients. Years ago when I was the president of Nevada Gifted [...]

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