Great information from my friend Barry.
I just sent a Tweet on Twitter with a link to Mitch Gooze’s latest blog post. I have almost 2000 followers on Tweeter. Each of those have 250-500 followers. Many of them will re-tweet my message into their networks.
That one blog post that Mitch posted will not only be picked up by his direct subscribers using some form of a blog reader, but now will be in front of 2000 people exponentially expanded through their networks. THAT’s THE POWER OF USING AND LEVERAGING SOCIAL MEDIA.
We’re finding that about 10-15% of our website visitors are coming from the various social media sites we are active on – primarily LinkedIn, Twitter, and Facebook. We see this trend growing into the 25-33% range. Our website ecommerce sales have tripled in just a few months.
Not to pick on Mitch, but here’s an opportunity for him to use one of the linkedin applications so that anyone visiting his profile will see his latest blog entries displayed. He can also show his Twitter stream of comments reinforcing his blog post. We’ve only touched the tip of the ice-berg on how Mitch could put his message that distinguishes him as an expert in his field in front of more targeted people than he could ever imagine – and it’s all FREE (I’ll take that back – there is a personal time investment involved – for most it could be 30-60 minutes a day).
I posted an article about this concept in the news tab a while back. Think of Twitter, LinkedIn, Facebook as “glue” that binds together a lot of your other keynote speaker/ sales training subject content activities. What good is a blog unless you’ve got your message in front of 10000 or 100000 targeted people who would like to hear about what you do?
Barry Deutsch
Partner and Executive Recruiter at Impact Hiring Solutions – Co-Author of “You’re Not the Person I Hired”
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