This is the 2nd of 8 things you can do to get more sales in 2010.
2. Partner.
Now more than ever, find companies you can partner with. These can be companies who do the same thing (maybe even a competitor) or companies that do complimentary things or have basic services that your clients need. If you do the same thing, is it possible to sub some work out to each other when one of you gets too busy or refer a client who needs the service but is just not a good fit personally? With complimentary services, share lists of customers and see who you have in common. Work together to bring added value to those customers. Look at your lists together and think about who could use the others service and then strategize on a way to introduce that service and bring your partner in. You can share leads and make introductions informally or you can write an agreement that allows for commissions. Make a list of companies you know that you could partner with and schedule meetings to explore the possibilities.
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Alice,
Yes, a simple idea. Would you like to address the resistance to doing this too?
See you Saturday…don’t know yet if I can get there in time for your exercise.
George