This is the 3rd of 8 things you can do to get more sales in 2010.
3. Stay in touch with your customers.
Really! Take your customer lists and clean them up. Make sure all of your information is current. Go back at least 3 years. As I have said many times before, ‘there is a goldmine in your existing customer database.’ Remember that the easiest business you will ever get is more business from your existing customers. Make sure you have lots of valid reasons to be in touch with them frequently, customer service being number one. When was the last time you called all of your customers to find out their level of satisfaction with their purchases? When was the last time you called to thank them for their business? When was the last time you asked them for a referral, sent them a tip, a newsletter and article with useful information? When was the last time you clipped an article about a customer and mailed it to them? Are you connected with all of your customers on Facebook, LinkedIn, Twitter or the social media of their choice? Stay in touch, be proactive. Don’t wait for your customers to call you to tell you there is a problem. Call them to make sure everything is great.
