This is the 4th of 8 things you can do to get more sales in 2010.
4. Market, Market, Market.
Did I say market? Why would anyone stop marketing in this economy? I don’t get it. You need more business not less and it takes a lot more work to get the number of customers you need. This is not the time to cut the marketing budget. You need to market to your existing customers as well as your prospects and you need to keep growing your prospect list. Make a plan. If you don’t have a marketing plan it is time to make one. If you don’t know how, seek help immediately. Look on line, read a book, outsource, ask a friend, work with a marketing coach. You need a written plan and someone at your company designated to execute it or outsource the execution. I hear so many of my clients say, “We have never had to market ourselves, we had enough business.” This is so scary to me. Think about this, if they had that much business coming in without marketing, think of how wildly successful they could have been with that plus some marketing. Well, as we are all keenly aware, the business has stopped rolling in. Now you have to go out and make it start rolling again. You can’t do that without a marketing plan that generates leads. What are you going to do each day, week, month to keep the leads rolling in? You don’t need a gigantic budget to have a good marketing plan. You can use social media, email, the phone, direct mail and events to stay in front of your customers with valuable information. And if you have the budget for it, radio and TV are a steal these days.
