There is just so much information out there on social media and all of my clients are asking me what they need to do. The short answer is participate. My recommendation is to have a blog, participate on Facebook, LinkedIn and Twitter. Deciding what is best for your company can be confusing so I recommend contacting a professional who is successful in helping companies with their online presence. It is also important to remember that your social media plan needs to be part of your overall sales and marketing plan. Most importantly remember social media is about the converstation, building relationships and putting out interesting content that people can relate to and respond to. Here are some good sites to follow to keep up on what is happening in social media. www.mashable.com, www.socialmediatoday.com, www.socialconversations.com. I also offer online workshops to help you get started on Facebook and LinkedIn. Watch my social media platforms for more information or call us 775-852-5020. In December I will be part of Smart Reno Tahoe, a social media marketing conference for professionals, small businesses, nonprofits, gaming and tourism. I hope you will join us. For more info www.smartrenotahoe.com. The world of social media is changing fast. You can generate leads, develop relationships and yes, make sales if you use it properly.
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Good tips, Alice. I particularly agree with your statement, “…social media is about the conversation…” Many businesses forget that very important point. Thanks for the post!
Yes, and no matter what the topic, that conversation brings you closer to your audience. I love watching people converse on their facebook wall. Sometimes the strings get to be 20 comments long. That’s when you know you have a popular topic.