July 2010

Companies these days spend a lot of time and money on their brand. Branding had become a popular topic of conversation. “We are branding our new company or rebranding our company” are things we commonly hear. Sometimes I hear salespeople talk about this as if it is a waste of time. And if not done properly it can be (see an expert). However, proper branding will make the sale easier. Brands that speak loud and clear about your company, its mission and promise make it easy for people to buy. Keep in mind a brand is much more than a clever logo, but the logo should convey the message. Take a look at this recent blog post by brand expert Larry DeVincenzi.

{ 0 comments }