Business Owners

Provide Content & Be Consistent on Facebook

June 10, 2011

Businesses need to develop a social media strategy as part of their overall sales and marketing plan. In my previous post, I mentioned 3 keys to developing a successful Facebook strategy that will help you increase sales: Connection Content Consistency In that post, I discussed how to make connections on Facebook. This [...]

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3 Keys to Developing a Successful Facebook Strategy for your Business

June 7, 2011

It’s hard to believe the number of people who still ask me if they should be using social media for their business. Although there are certain businesses or industries who may benefit less from social media the vast majority of businesses can benefit greatly. Aside from developing brand awareness, many businesses can actually generate leads [...]

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How To Gain Buy-In For Your Idea In 60 Seconds Or Less

May 10, 2011

Sam Horn gives great examples on how to effectively engage your prospects in this interview published on FastCompany.com. Did you know there is a woman who has helped countless entrepreneurs raise funds, aspiring authors to land book deals, and speakers to deliver edge-of-your-seat keynotes? Her name is Sam Horn, award-winning keynote speaker and author of [...]

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It’s Not What or How, It’s Why

May 7, 2011

It’s not what we do or how we do it but why that differentiates us. Today I was on the radio show Bosma on Business. Mike asked us what’s the number one thing that will increase sales? I agreed with all the answers they gave as things that will help you increase sales but in [...]

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More Great Tips from Sam Horn

April 11, 2011

There are so many e-newsletters out there and not enough time to read them all. Trying to find the ones that are worthwhile is difficult. I have a few favorites and Sam Horn’s is one of them. Her recent article How Can I Turn a No into a Yes? is an excellent read. I have [...]

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Every Business Needs a Good Blog

April 8, 2011

I was reading my NSA e-newsletter and found an article I’d like to share with you: 5 Excellent Small Business Blogs To Learn From Blogging is an excellent way to elevate your status as an expert which is part of developing an audience online. Sharing valuable content is a great way to generate leads. A company blog [...]

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#1 Way to Render Networking Useless

February 23, 2011

Lack of follow up. Networking is useless if you don’t do any follow up. After the event, immediately enter the business cards you collected into your database. Be sure to add any notes you made on the cards during the event. I always add the name of the event and the date so I can [...]

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Do You Know What You Want?

February 15, 2011

When you are networking, ask for the type of business you want and be specific. After you have introduced yourself, and only IF they have asked about your business or what you do, be sure to tell them the type of business you are looking for. “I am looking for small and midsize companies that [...]

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Don’t Pitch your Business!

February 1, 2011

Your goal when networking is to build relationships. Don’t pitch your business. Don’t even mention your business unless you are asked. When you approach someone, make conversation by asking questions about them and their business. Ask good questions and listen. Find something you have in common. If you are shy or not sure how to [...]

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How Many Business Cards is Too Many?

January 25, 2011

Should I have to answer this? I can’t tell you how many times I’ve been at networking events and asked someone for their card and can’t believe my ears when they say, “I didn’t bring any,” or “I am out.” Always have plenty of business cards handy. Keep extras in your car, briefcase, purse, pockets [...]

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