March 29, 2011
I read a book this morning called The Fred Factor by Mark Sanborn (www.fredfactor.com). Someone from NSA recommended that I read it and I was reluctant because a lot of books like this are so contrite and simplistic. It’s a short book and I read it in an hour while I was pedaling this morning. [...]
Read the full article →
March 8, 2011
by Sam Horn, The Intrigue Expert, author of POP! and Tongue Fu! www.SamHorn.com It happened again. I went to a conference last week and met dozens of smart, talented entrepreneurs. Yet when I asked them “What do you do?” or “Tell me about your business,” many couldn’t quickly and compellingly communicate what they did in a [...]
Read the full article →