Uncategorized

I have been using Twitter since December of 2008 @aliceheiman.  I currently have 897 followers – not 8,000 or 80,000, so I am obviously not the expert.  It took me quite some time to figure out how to use it effectively and I am still learning.  My observation, most people don’t use it well; using it solely to push information which is a one way communication.  Their goal: drive traffic to their blog or website. And if the information they give is valuable, it may do that.  I learn a lot from the people I follow on Twitter through their links and articles, and I in turn share with others.  Sure, it’s a great way to get information out, but I strongly believe we receive more when we engage in conversation and not just gain followers. For me Twitter works best if you can develop relationships with people and in order to do that you have to inspire dialogue.

If you want to get the most out of Twitter use it to communicate with your followers, not just by posting quotes, tips and blog posts – which you certainly should do, but by interacting. Make posts in a way that gets people thinking and encourages them to respond to you not just click your link.

1. Respond to the posts of others, don’t just retweet. Respond back your thoughts on their comment, ask them questions, start a conversation.

2. Get to know some of your followers and figure out who has information that your followers would appreciate and retweet or repost that info. If you click through on one of their blog posts, make a comment on their blog.

3. Find your followers and people you follow on Facebook, LinkedIn, Google + and Youtube and see what they are up to there. Connecting with them on multiple platforms lets you know them better.

If you are not sure what to do, watch some of the experts. Twitter is not designed to be a broadcast system, especially if you are trying to develop followers and elevate your status as an expert. It is best used to help you have a two way communication that develops a deeper relationship with followers and adds value to their lives.

Here is an article listing some twitter resources.

P.S. I am by no means a twitter expert, nor do I always implement very well the things I have laid out for you here, but when I do these things my followers grow and people connect with me so that I can be of service to them. And yes, I have gotten leads from Twitter.

If you’d like to follow me on Twitter click here.

 

 

{ 0 comments }

Yes, You Can Sell on Social Media

by Alice Heiman on January 7, 2012

What you can’t do is spam. Kipp Bodnar wrote a great article on Social Media B2B called 5 Ridiculous B2B Social Media Marketing Myths.

Business owners need to learn to use social media. If they are just starting now they are coming late to the game. Social media is part of sales and marketing now and it is not going away. Here’s the link to the complete article.

{ 0 comments }

Cash from Compassion

January 5, 2012

From new clients to news coverage, it’s a no-brainer that being involved with your community is a great way to boost small business growth.  But what’s the best way to give back – and make sure everybody wins? http://www.littlepinkbook.com/little-pink-book/business/cash-from-compassion

Read the full article →

How to Get Followers on Your LinkedIn Company Page

November 29, 2011

(In an earlier post, I discussed whether or not you should be on LinkedIn. If you’re new to LinkedIn, you’ll want to read that article first to learn how to build a strong network.) There is lots of talk about the new LinkedIn company pages. For some it is just another place on the internet [...]

Read the full article →

How Can I Get Business From My Volunteer Efforts?

September 20, 2011

This is a controversial topic. When you are volunteering, it should be from the heart and because you want to help your community. That said, I have met many wonderful people through my volunteer efforts over the years and some of them have become my clients. Years ago when I was the president of Nevada Gifted [...]

Read the full article →

Are you making connections at networking events?

July 28, 2011

Networking is not about selling, is about connecting, learning about people and building relationships because people buy from people they know, like and trust. However many people are not great networkers because they don’t know what to do and they’re uncomfortable.  Listen to my recent Executive Networks teleseminar with Michael Dulworth author of The Connect Effect to [...]

Read the full article →

Stop Handling Objections & Start Closing More Deals!

June 13, 2011

How often do you lower the price of your product or service to close a deal? Many times objections come up during the sales process and we are too quick to appease with a price reduction.  Price can be a smoke screen and if we rush too quickly to solve for that we may not [...]

Read the full article →

Provide Content & Be Consistent on Facebook

June 10, 2011

Businesses need to develop a social media strategy as part of their overall sales and marketing plan.  In my previous post, I mentioned 3 keys to developing a successful Facebook strategy that will help you increase sales:   Connection   Content   Consistency In that post, I discussed how to make connections on Facebook. This [...]

Read the full article →

3 Keys to Developing a Successful Facebook Strategy for your Business

June 7, 2011

It’s hard to believe the number of people who still ask me if they should be using social media for their business.  Although there are certain businesses or industries who may benefit less from social media the vast majority of businesses can benefit greatly.  Aside from developing brand awareness, many businesses can actually generate leads [...]

Read the full article →

Using Social Media to Drive Traffic to your Website

May 17, 2011

People are always asking me how they can drive traffic to their website using social media.  I am not a social media guru but I do know  a few.  Here’s what I do: 1. Make sure that each blog post I write has a call to action that drives the reader to my website. 2. [...]

Read the full article →