April 3, 2011
Check out your competition at trade shows Worried about standing out amongst hundreds of other exhibitors; you should be. But don’t overlook your competition as viable prospects. At almost every show I set clients up to attend they come back with business from other exhibitors and find at least one exhibitor that they can collaborate [...]
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March 29, 2011
I read a book this morning called The Fred Factor by Mark Sanborn (www.fredfactor.com). Someone from NSA recommended that I read it and I was reluctant because a lot of books like this are so contrite and simplistic. It’s a short book and I read it in an hour while I was pedaling this morning. [...]
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