Working the Room: Network for Success

March 10, 2012

Frequently I walk into “networking” events and see the following: people registering, walking into the meeting room, finding their friends or co-workers, sitting down, and starting to eat. They chat with the people they know and then listen to the speaker.  When the speaker finishes, the raffle prizes are given, and people leave. Though they [...]

Read the full article →

Pre-event Preparations for Networking Success

March 6, 2012

Do you network effectively in a crowd?  Does the time and money you spend attending association meetings and events turn into revenue? Networking is one of the easiest and most important things you can do to increase sales.  But just showing up doesn’t cut it.  Simple preparation and a well thought-out networking strategy will turn [...]

Read the full article →

Networking is not Selling

February 28, 2012

It doesn’t  seem to matter how many times I say it,  there are still people out there who are selling at networking events. They are anxious to get their business card in as many hands as possible and with each conversation they are trying to sell you their product or service. We all want to run from [...]

Read the full article →

I’d like to get to know you but . . .

February 20, 2012

I am always telling business owners and salespeople to get out and network but so many of them don’t follow my advice.  There are many reasons but one of the biggest hurdles is approaching someone you don’t know; it’s a lot like cold-calling which most people hate.  Even me, as outgoing as I am, sometimes [...]

Read the full article →

Who Gives a Tweet – From Carnegie Mellon University

February 5, 2012

Gotta love twitter – it is the place where I get most of the news that keeps me current with what’s going on in sales and social media as well as the world. I learned today about BMWs that can drive themselves and got an update on the Planned Parenthood – Susan G. Koman debacle.  I [...]

Read the full article →

Twitter Here, Twitter there . . . . 3 things to improve the way you tweet!

February 4, 2012

I have been using Twitter since December of 2008 @aliceheiman.  I currently have 897 followers – not 8,000 or 80,000, so I am obviously not the expert.  It took me quite some time to figure out how to use it effectively and I am still learning.  My observation, most people don’t use it well; using [...]

Read the full article →

Yes, You Can Sell on Social Media

January 7, 2012

What you can’t do is spam. Kipp Bodnar wrote a great article on Social Media B2B called 5 Ridiculous B2B Social Media Marketing Myths. Business owners need to learn to use social media. If they are just starting now they are coming late to the game. Social media is part of sales and marketing now [...]

Read the full article →

Cash from Compassion

January 5, 2012

From new clients to news coverage, it’s a no-brainer that being involved with your community is a great way to boost small business growth.  But what’s the best way to give back – and make sure everybody wins? http://www.littlepinkbook.com/little-pink-book/business/cash-from-compassion

Read the full article →

5 Reasons to Keep Prospecting in December

December 18, 2011

December is a great time of year to prospect. Most business owners and salespeople believe that trying to reach prospects at year-end is pointless and instead spend time getting organized for the coming year. In doing this, they miss out on one of the best times of the year to reach decision makers live.

Read the full article →

How to Get Followers on Your LinkedIn Company Page

November 29, 2011

(In an earlier post, I discussed whether or not you should be on LinkedIn. If you’re new to LinkedIn, you’ll want to read that article first to learn how to build a strong network.) There is lots of talk about the new LinkedIn company pages. For some it is just another place on the internet [...]

Read the full article →

← Previous Entries

Next Entries →