blog

Using Social Media to Drive Traffic to your Website

by Alice Heiman on May 17, 2011

People are always asking me how they can drive traffic to their website using social media.  I am not a social media guru but I do know  a few.  Here’s what I do:

1. Make sure that each blog post I write has a call to action that drives the reader to my website.

2. Promote my events via social media with a link to the calendar on my website.

3. Post lots of free articles on my website and instead of sending the articles via email I send a link which takes them to the article on the website.

Here are two books I recommend to help you with social media:

Patrick Schwerdtfeger has some great ideas in his book Marketing Shortcuts for the Self-Employed available on Amazon.

Jeffrey Gitomer’s books are all great and his newest one is no exception, Social BOOM! available on his website and on Amazon.

If you would like more sales ideas please visit my website.

{ 0 comments }

Every Business Needs a Good Blog

by Alice Heiman on April 8, 2011

I was reading my NSA e-newsletter and found an article I’d like to share with you:

5 Excellent Small Business Blogs To Learn From

Blogging is an excellent way to elevate your status as an expert which is part of developing an audience online. Sharing valuable content is a great way to generate leads.  A company blog is a useful tool for small businesses hoping to give others a glimpse into the company while also promoting the company’s products and services.

 While it’s never a good idea to spam readers with irrelevant promotional messages, there are plenty of ways to provide valuable information and resources to existing and potential customers.  Read more

{ 1 comment }

The Value of Public Relations to the Sales Team

January 9, 2011

Public Relations, better known as PR, is important to businesses of all sizes as a lead generation mechanism.  Most small businesses and entrepreneurs don’t know much about PR and don’t budget to have an agency assist them. When you are trying to increase sales, marketing and PR are paramount.  You can make the salespersons job [...]

Read the full article →

Do You Really Need to be on Social Media?

December 30, 2010

My clients are always asking me if they need to be on social media.  The answer is . . . where is your target audience?  If they are on social media then the answer is yes.  I highly recommend you start on one of these platforms: LinkedIn, Facebook, Twitter, YouTube or a blog.  Here is [...]

Read the full article →

Does Your Brand Really Help You Sell?

July 23, 2010

Companies these days spend a lot of time and money on their brand. Branding had become a popular topic of conversation. “We are branding our new company or rebranding our company” are things we commonly hear. Sometimes I hear salespeople talk about this as if it is a waste of time. And if not done [...]

Read the full article →

What Should I know about Selling and Social Media?

June 1, 2010

There is just so much information out there on social media and all of my clients are asking me what they need to do.  The short answer is participate.  My recommendation is to have a blog, participate on Facebook, LinkedIn and Twitter.  Deciding what is best for your company can be confusing so I recommend contacting [...]

Read the full article →

SellingPower Blog

December 28, 2009

I always enjoy reading Gerhard’s blog.  This link is to The 10 Best Books to Read in 2010. http://sellingpower.typepad.com/gg/2009/12/the-10-best-books-to-read-in-2010-part-i-.html

Read the full article →

6 Must-Follow Steps for Selling in Any Economy

November 13, 2009

Here is some great advice from Mashable http://mashable.com/2009/08/20/sales-tips/.  This is a blog that I follow for great advice on social media and other interesting business topics.

Read the full article →

50 Ideas on Using Twitter for Business

October 21, 2009

In teaching a webinar on using Twitter for business, I was searching for some useful tips and found this.  I thought I would share it with all of you. by Jennie Gearhart on March 3, 2009 We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the [...]

Read the full article →

Case Study on using Twitter to Broadcast Your Message

April 19, 2009

Great information from my friend Barry. I just sent a Tweet on Twitter with a link to Mitch Gooze’s latest blog post. I have almost 2000 followers on Tweeter. Each of those have 250-500 followers. Many of them will re-tweet my message into their networks. That one blog post that Mitch posted will not only [...]

Read the full article →

← Previous Entries