Recently I got a response to my promotional email advertising my LinkedIn webinar, I’m on LinkedIn…Now What??
Here’s the email I received:
Subject: I’m on LinkedIn…Now What??
Alice– To tell you the truth, I’ve been asking myself the same question for over a year. It does give you a presence online, and thus some credibility. Aside from that, I see more negative sides than positive ones. I’d be very interested in hearing your views.
I thought I’d share my response with you:
Social media isn’t for everyone, but it can be very useful in business. I generate leads on both LinkedIn and on Facebook. Here’s how I look at it. Everyone has networks. Your baseball team, the parents of kids your kids hang out with, professional organizations, friends, family, colleagues. Networks are important for fun, personal and professional growth, lead generation and finding a job to name a few reasons. The stronger your network is the more useful it is. I use social media to strengthen relationships and find new relationships with people I have things in common with. For example, I am now focusing a portion of my business on national speaking engagements to increase the size of my audience. I have done plenty of public speaking at small venues and large but I am not nationally known for this. I would like to be and instead of reinventing the wheel I am finding nationally known keynote speakers that have appeal to me and following them. I look at their website and social media and then connect with them. I find many are very interested in sharing ideas and willing to answer my questions. Another way I use social media is before and after live networking at a trade show, conference or professional organization. If I know who is attending, I try to hook up with them in advance via Facebook, Twitter and LinkedIn.
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