maximize business relationships

I just finished reading Gerhard Gschwandtner’s 9/21 blog post,  Social Media Is Getting Tired…Social Business Is the New Frontier . I can really relate to the term Social Business.  I agree with Gerhard that social media is looked at as a waste of time and in many instances it can be.  However, for salespeople being present and interacting on social media is a must but the way they do it is critical.  As I’ve said many times, if you put up a profile on any of the social media channels and just sit there, it’s like going to a room full of all the people you need to know and standing in a corner.  Although someone might come up to you, your odds are not good so it’s basically a waste of time.  Utilizing social media channels to build relationships is a good use of time.  Using it to follow thought leaders in your industry and interact with them, and using it to follow trends in your industry and your customer’s industries is critical.  Social media makes it easier than ever to do these things.  Salespeople need to be connecting, interacting, building relationships and sharing knowledge which will all lead to sales.  But as Gerhard points out, “The big question is, why aren’t more salespeople getting with the program?” He shares some things he learned from his conversations with successful sales executives. Click here to read Gerhard’s blog.

And if you are not already subscribed to Selling Power Magazine, I highly recommend it. Their website has a wealth of information for salespeople and those who manage sales.

If you would like to learn how to do Social Business to get more sales, call me for a complimentary 30 minute phone consultation 775-852-5020.

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