by Alice Heiman on November 29, 2011
(In an earlier post, I discussed whether or not you should be on LinkedIn. If you’re new to LinkedIn, you’ll want to read that article first to learn how to build a strong network.)
There is lots of talk about the new LinkedIn company pages. For some it is just another place on the internet they need to keep current. It can seem daunting at times. I currently have business pages on LinkedIn, Facebook, Google +, and Youtube that I need to update regularly, along with all of my personal profiles. Not to mention this blog that needs new content weekly. It does take a lot of time, but so does any sales and marketing plan. The better you get at it the faster it is and the more results you get. That said, it is a lot to keep up with and it is constantly changing, so I do recommend you train someone at your company to help you or hire and train an intern.
There is plenty of good information out there on how to put up your company page and I have linked to those at the end of this article. What’s missing is what to do once you complete your company profile. It’s like any other social media, if you are posting things and no one is watching you don’t get results. So here are 5 things I am doing to get people to follow my company page. First and foremost, I let them know I have one and share the link in the following ways: Read more…
by Alice Heiman on September 9, 2011
It never hurts to go back to basics and regroup. When it comes to social media, things are changing so fast it is tough to keep up. Here are 8 tips to help you look at your social media plan in a basic way that will help you excel. 
1. Take a look at your current marketing plan and review the ways you are reaching your target market. Ask yourself, what’s getting you results and what’s not?
2. Think about your ideal customer, what social media platforms are they using? Look at the demographics of LinkedIn, Facebook, Twitter, Google+ and any others and see if they match those you are trying to reach. Ask your current customers what social media platforms they frequent.
3. Take a look at your competitors, how are they using social media?
4. Think about your brand and the messaging you want to use to communicate, which social media will help you do that best? How does that integrate with any traditional marketing you may be doing, your newsletter or your blog?
5. Make an editorial calendar for your content. Good content is the key. It is what engages your audience and gets them to interact with you. Push out good content on a regular basis to develop your status as an expert and increase your following and then you can pepper in your events, programs or sales specials.
6. Determine who is going to be responsible for your strategy and for executing your strategy. It needs to be done professionally and consistently. This may be a good one to outsource to and expert.
7. Review and evaluate the results of what you have executed. Make changes to your strategy based on this information.
8. Measure your results, did you generate any leads with your social media plan?
If you need help with your sales strategy, please feel free to email me at answers@aliceheiman.com or schedule a free 30 minute strategy session.
